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Analtech Featured in article about Social Media and the Science Community
August 18, 2009 at 02:36 PM
Analtech, Inc. is featured along with Pittcon, Carma Laboratories, Comprendia, BIO, and other companies, organizations, and universities in the Cover Story on Social Media in latest issue of The Peak from LCGC North America.
The article, "The Convergence of Offline and Online Scientific Communities" by Tom Ricci, explores how the "growing wave of social media vehicles and online scientific communities has created new ways for scientists to learn, research, discuss, and network in a peer-to-peer environment."
"I've been promoting the benefits of Social Media for the past year to anyone who would listen," said Ken Grant, Director of Sales and Marketing for Analtech. "This article does a great job of communicating those advantages and gives some insight on the ways these new communication tools can be used."
The following are excerpts from the article:
The article, "The Convergence of Offline and Online Scientific Communities" by Tom Ricci, explores how the "growing wave of social media vehicles and online scientific communities has created new ways for scientists to learn, research, discuss, and network in a peer-to-peer environment."
"I've been promoting the benefits of Social Media for the past year to anyone who would listen," said Ken Grant, Director of Sales and Marketing for Analtech. "This article does a great job of communicating those advantages and gives some insight on the ways these new communication tools can be used."
The following are excerpts from the article:
The BIO organization, who hosts the annual BIO Conference, has a presence on several social media sites, including LinkedIn which has more than 6000 members, Flickr, Facebook, YouTube and Twitter. They also deliver news during the convention using these vehicles and make use of blogs to engage in two way conversations with their members.
Pittcon began building its online community recently with a presence on LinkedIn and Twitter, and among its 300 followers on Twitter include scientists, exhibitors and scientific publishers. Pittcon also is planning on launching its own online scientific community later in 2009.
"A few years ago, we introduced live networking sessions where conferees and exhibitors could brainstorm ideas and discuss solutions to scientific problems in an informal environment," said Annette Wilson, Pittcon 2010 President. "We think scientists will benefit from engaging in these discussions year round and we will provide the collaborative environment where they can do so easily."
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Ken Grant, Director of Marketing at Analtech... has greatly enhanced awareness and visibility for his company and its products through social media. ...
Grant actively communicates with his customers and potential users of their products through social media. They encourage interaction on the company blog and reach out to other scientists through their presence on Twitter and LinkedIn.
"We are interested in encouraging interaction with our customers and developing long term relationships and social media is a very easy and efficient way to stay in contact," said Grant. "We have also been able to increase the number of unique visitors to our Web site by 360% in just one year, and from a business standpoint, that is very encouraging. Our community is growing and we're hoping to develop longstanding relationships."
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