Analtech featured in Social Media article

January 07, 2010 at 02:15 PM

Excerpts from article in the Delaware Business Ledger on companies using social media:

 

It is already apparent that Delaware may be ahead of the curve, based on the widespread use of social networking tools, with large companies such as DuPont, ING Direct and AstraZeneca having a Twitter presence. State government is also on board with various agencies using Twitter.  

Championing the initiative is Ken Grant... He now works as a marketing director for Analtech, based near Newark.

In 2008, he helped produce a short web-based movie for the company. Using a touch of comedy, it featured an actress playing Ana L'tech. It used humor to promote the company's Thin Layer Chromatography laboratory products to a worldwide audience. It earned Grant and Anltech a lot press coverage, locally, nationally and even overseas. 

 

Click Here for the complete article.