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Analtech featured in Social Media article
January 07, 2010 at 02:15 PM
Excerpts from article in the Delaware Business Ledger on companies using social media:
It is already apparent that Delaware may be ahead of the curve, based on the widespread use of social networking tools, with large companies such as DuPont, ING Direct and AstraZeneca having a Twitter presence. State government is also on board with various agencies using Twitter.
Championing the initiative is Ken Grant... He now works as a marketing director for Analtech, based near Newark.
In 2008, he helped produce a short web-based movie for the company. Using a touch of comedy, it featured an actress playing Ana L'tech. It used humor to promote the company's Thin Layer Chromatography laboratory products to a worldwide audience. It earned Grant and Anltech a lot press coverage, locally, nationally and even overseas.
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